PPC Ads

Build Better Web Platforms That Scale and Perform

Paid acquisition should be a reliable growth engine, not a guessing game. We start with your revenue targets and ICPs, then build campaigns, audiences, and creative that learn quickly and scale safely.
Paid acquisition should be a reliable growth engine, not a guessing game. At i3rl, we anchor every campaign to your revenue targets and ideal customer profiles, then design channel mix, targeting, and creative to validate learnings fast. Structured testing, clear attribution, and disciplined optimization ensure budgets scale confidently while protecting CAC, ROAS, and long-term unit economics.
Facebook Ads

Our Paid Ads Services

Google Ads

We design high-intent search, Performance Max, and remarketing campaigns aligned to your core offers and margins. Continuous query refinement, negative lists, and landing page alignment keep CPC efficient and ROAS strong.

Social Media Ads

We build platform-specific campaigns across Meta, LinkedIn, TikTok, and more to reach, educate, and convert your ideal customers. Creative, audiences, and funnels are tested systematically to lower CAC and grow qualified demand.

Shopping Ads Management

We optimize product feeds, structure campaigns, and refine bids so your catalog surfaces for the right searches at the right price. Clean data, rich attributes, and smart exclusions drive profitable volume instead of wasted spend.

YouTube Ads

We use YouTube for targeted awareness and demand capture with precise audience layering and skippable/non-skippable formats. Messaging, hooks, and sequences are optimized against view rates, engagement, and downstream conversions.

Account Architecture

We structure accounts for clarity and speed—clean naming, testing lanes, and budget tiers that make decisions obvious. This foundation prevents data noise and lets winners scale without chaos.

Ad Copywriting & Design

We craft clear, conversion-focused copy and on-brand creatives tailored to each channel’s format and intent. Every asset is built to test, learn, and scale—reinforcing your positioning while driving action.

Landing Page Optimization

Ads only work if the destination converts. We align message, speed, and UX to intent, then test changes that lift CVR and lower drop-offs.

Measurement & Tracking

Truth comes first: pixels/CAPI/server-side events, clean UTMs, and baseline dashboards. With trustworthy data, we optimize to CAC, ROAS, and LTV—not vanity metrics.

Experimentation & Budget Pacing

Every change enters a test plan with a clear hypothesis and success metric. Guardrails and pacing models shift budget toward proven winners, not hunches.

Experience & Outcomes

We’ve scaled acquisition for SaaS, fintech, healthcare, logistics, and
ecommerce—reducing CAC 15–40% while growing qualified pipeline and revenue. Most gains come from cleaner measurement, sharper creative, and disciplined budget moves.

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Our Paid Ads Process

A great paid engine isn’t luck—it’s a repeatable system. Our process turns goals into clear tests, fixes measurement first, and scales only what the data proves. Follow the steps below to launch fast, learn daily, and grow spend with confidence.

Discover & Align

We clarify goals, ICPs, and unit economics, then audit accounts, tracking, creative, and landing pages. This creates a shared baseline and a prioritized plan.

Technical Readiness

Measurement is fixed first—events, UTMs, consent, and dashboards. Clean data makes every later optimization faster, cheaper, and more confident.

Strategy & Architecture

We define the channel mix, campaign structure, audiences, and offers tied to your objectives. A testing map sets what we’ll try, how we’ll judge it, and when we’ll scale.

Build & QA

Accounts, campaigns, and assets are created with checklists and spend caps. Events, audiences, and routing are verified before significant budgets are released.

Launch & Learn

We ramp spend in phases with daily readouts of learnings and anomalies. Kill-switch rules protect efficiency while we confirm early signals.

Optimize & Scale

Creative, bids, budgets, and placements are iterated methodically. Winners get more budget; laggards are paused, and new surfaces are added as proof accumulates.

Prove Impact

We run incrementality and cohort tests to validate true lift beyond attribution quirks. Results tie changes to CAC/ROAS/LTV so decisions earn trust.

Systemize

We codify a repeatable cadence—weekly tests, monthly deep dives, quarterly resets. Your paid engine becomes predictable and easier to grow.

Paid Media Stack

Our paid search & social campaigns run on a unified stack for targeting, tracking, creative testing, automation, and revenue attribution.

Core Ad Platforms

Full-funnel campaigns across search, shopping, video, and paid social.

Platforms We Operate

Google Ads
Search, PMax, YouTube, Shopping
Meta Ads
Facebook & Instagram
LinkedIn Ads
B2B Targeting
TikTok Ads
Short-form Social
YouTube Ads
Video
Microsoft Ads
Bing & Network
Pinterest Ads
Visual Discovery
Snapchat Ads
Gen Z Reach
X Ads
Real-time Audiences

Launch high-performing campaigns, fast.

We orchestrate cross-channel media to match your goals, audiences, and funnel.

Tracking & Pixels

Clean, privacy-aware tracking as the foundation for optimization.

Key Tools & Implementation

Google Tag Manager
Central Tag Orchestration
GA4
Event & Conversion Analytics
Google Ads Conversions
Search & PMax Signals
Meta Pixel & CAPI
Web & Server Events
LinkedIn Insight Tag
B2B Attribution
TikTok Pixel
View & Click Actions
Server-side Tracking
Robust & Cookieless-ready

Measure what truly matters.

We implement consent-compliant event tracking that powers smart bidding & insights.

Automation & Optimization

Scale smart bidding, budgets, and QA with human + machine intelligence.

Key Tools & Workflows

Google Ads Scripts
Budgets & Alerts
Zapier / Make
Workflow Automation
Supermetrics
Data Pipelines
Portfolio & Smart Bidding
ROAS & CPA Targets
Custom Scripts
Feed, Bids, QA

Operate at scale, safely.

We combine platform automation with custom rules so nothing runs blind.

Creatives & CRO

Scroll-stopping ads paired with high-converting, fast landing pages.

Creative & Experience Stack

Figma
Concept & Design Systems
Canva
Rapid Variations
Adobe CC
Video & Rich Media
Unbounce
Landing Pages
Webflow
High-speed Pages
Hotjar / Clarity
Heatmaps & UX
VWO / Optimizely
A/B Testing

Turn clicks into customers.

We test creative, messaging, and layouts continuously to lift CVR.

Analytics & BI

Source-of-truth reporting that ties spend to pipeline and revenue.

Reporting & Attribution Stack

Looker Studio
Unified Dashboards
Power BI
Advanced BI
Tableau
Data Visualization
BigQuery
Data Warehouse
Snowflake
Scalable Storage
Supermetrics / Funnel
Data Pipes

Know your true ROAS.

We blend multi-channel data so every decision is backed by numbers, not guesses.

Need a custom paid media stack for your vertical or region? Contact us.

Why Choose i3RL

Choose i3RL when you want paid media that serves the business—not the algorithm. We pair disciplined testing with clean measurement and creative that learns, so every dollar is accountable and scale is safe. The principles below guide how we plan, launch, and grow your campaigns.

Social Media Ads

Business-first, not channel-first

We optimize to CAC, ROAS, and LTV, aligning spend with business outcomes. Budgets move only when the unit economics make sense.

Evidence over opinions

Every change is a test with a hypothesis and success metric. We keep what wins, cut what doesn’t, and share the evidence.

Creative that learns

Hooks and formats evolve weekly so freshness drives results. This rhythm prevents fatigue and compounds insights over time.

Clean measurement, clear decisions

Server-side events and conversion APIs make dashboards trustworthy. With accurate data, scaling stops being risky and starts being systematic.

Built to scale safely

Guardrails, pacing models, and placement controls protect efficiency as budgets grow. Brand safety and compliance are baked into the workflow.

Our Hiring Models

Dedicated Developer

Our dedicated teams specialize in analysis,
development, testing, and support. They integrate
seamlessly with your business to deliver results with
efficiency and precision.

Hire a Developer

Dedicated Team

Our dedicated teams specialize in analysis,
development, testing, and support. They integrate
seamlessly with your business to deliver results with
efficiency and precision.

Hire a Team

Fixed Price Project

Our dedicated teams specialize in analysis,
development, testing, and support. They integrate
seamlessly with your business to deliver results with
efficiency and precision.
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